The science of brand management
July 21st, 2007 by Ron Coleman | Print
Crandall is CEO of a brand management company called Ayohwahr Interactive — an oddly awful name for a company that consults on branding. But the blog seems quite good.
-
The question of LIKELIHOOD OF CONFUSION is the signal test to determine if a trademark infringement claim is valid. This blog is about trademark law, copyright law, free speech (mostly as it relates to the Internet) and legal issues related to blogging.
As for me, I'm Ron Coleman, a trademark lawyer in New York. More precisely, I'm a commercial litigator, business attorney and "IP maven" with a special interest in copyright and trademark infringement involving the Internet--including advising clients how to avoid them. I am also a writer and notional general counsel of the largely notional Media Bloggers Association. My firm, Goetz Fitzpatrick LLP, has offices in New York and New Jersey. I'm also a contributor to a few other blogs, including Dean's World.After you read the disclaimer below, you may click here to email me.
LIKELIHOOD OF CONFUSION® is a registered trademark for blogs, and it's mine.
And here's my privacy policy, while we're at it.
-
-
@roncoleman Twitter Feed
- Ok so I water my lawn in wingtips. You got a problem with that? http://myloc.me/boaP1
- RT @copycense: Need Righthaven representation? Contact Eva Galperin at eva (at) eff (dot) org” /via @clarinette02 @citmedialaw”
- RT @walterolson: "Bad idea of the day: copyrighting cocktails" [@felixreuters] http://is.gd/eRmRP | So much, so wrong....
- RT @walterolson: "15 new legal blogs prove the blawgosphere is alive and kicking" [Ambrogi, LTN] | Non-sequitur http://myloc.me/bn1P8
- Lost in translation? Rosetta Stone v. Google http://bit.ly/bg8RlX | LIKELIHOOD OF CONFUSION® (secondary #TM infr. http://bit.ly/O09pr)
-
2 Responses to “The science of brand management”
Leave a Reply
July 27th, 2007 at 5:04 pm
That company name is odd.. but so was the name Lycos, Google, and Godaddy at some point.
July 27th, 2007 at 5:24 pm
Yep. But you have to ask yourself, what are the odds of this name “catching on?,” and on this score I think they are low indeed. Google resonated with “gogol,” and alludes to tackling a very large quantitative task. Go Daddy certainly comprehensible. And Lycos, while it just sounds like a Greek word, you can “get” at first hearing.
Just my widdle opinion.