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Originally posted 2007-09-15 21:05:35. Republished by Blog Post Promoter
Lite water. It’s all in the marketing!
Hat tip to my client, the photographer Robert Burch.
June 29th, 2010 at 12:51 pm
Not as tasty as heavy water!
June 30th, 2010 at 12:03 am
But less filling!
July 6th, 2010 at 5:04 pm
Ron:
Report from your Japan (OK, New Jersey) correspondent– apologies if I step on your punchline, but the label in the photo says that it is a pure, delicious water that can be used without moderation as an aid to dieting.
Makes sense, but doesn’t make sense. But Japanese is full of adaptations of English words that mean something a little different to the Japanese than they do to native speakers of Shakespeare’s tongue.
Baseball is full of examples:
Dead ball: hit by pitch
Timely hit: hit with RBI; not required to be “clutch”
Touch up: tag up
Head sliding: head first slide
Lucky seven: seventh inning stretch
Richard R. Bergovoy