Copyright and trademark blog by New York and New Jersey attorney Ronald Coleman

MLB whiffs on the right of publicity

March 22nd, 2008 by Ron Coleman | Print

Alec Rogers:

In recent decades, Major League Baseball has made great strides in developing its business operation. No longer content to make money from tickets, concession sales, and a few radio and TV contracts, it has created an entirely new joint venture, Major League Baseball Advanced Media (“BAM”), that allows the baseball club owners to fully monetize not only the games themselves but nearly every aspect of the sport’s appeal.

Yes, we’ve noticed!  This is a great analysis of Baseball’s Eighth Circuit strikeout in C.B.C. Distribution and Marketing, Inc. vs. Major League Baseball Advanced Media, L.P. and Major League Baseball Players Association, 515 F.3d 818 (8th Cir. 2007) petition for reh’g en banc denied Nov. 26, 2007 (Nos. 06-3357, 06-3358), an issue we started following here way back when.

2 Responses to “MLB whiffs on the right of publicity”

  1. LIKELIHOOD OF CONFUSION® » Blog Archive » Baseball whiffs Says:

    [...] high court declined to hear the appeal of a lower-court ruling that a St. Louis-based company called C.B.C. Distribution and Marketing Inc. has a free-speech [...]

  2. Michael Melen Says:

    I really enjoyed this post (not that I didn’t enjoy the others as well ;) )- nice work man.

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