Those who are not with us today
December 18th, 2009 by Ron Coleman | Print
Dust to Dust
CNN has a nice piece on “Brands We Loved and Lost in 2009.”
Okay, we didn’t really “love” Home Depot’s Expo design centers and we never quite could let down our guard about Microsoft’s Encarta. But Kodachrome? A branding icon. And whereas I may not really pine for GM’s Saturn, well, the demise of the Pontiac nameplate — brand-wise, that’s just plain tragic.
What’s the moral of the story? It’s one that doesn’t only apply to startups: Brand equity, ultimately, is not a business plan. Or a business. At least not forever.
December 18th, 2009 at 6:56 pm
RT @RonColeman: Goodbye to some old brands, and an old lesson. http://bit.ly/4rnUcB | LIKELIHOOD OF CONFUSION®