Let loose the blogs of war
January 15th, 2007 by Ron Coleman | Print
The Apple-Cisco litigation is all that. Word is that Cisco is carefully courting bloggers in the publicity management of the case, which despite Apple’s cult-like status among many techies is tending toward successful — there’s a lot of cultural love out there, it seems, for Cisco.
At the same time, Apple is playing the Darth Vader card to the hilt, supposedly sending cease and desist letters to bloggers reproducing — as part of reporting — a skin someone created for Windows Mobile devices that looks just like the iPhone’s interface.
That can’t be a good idea, tactically speaking.
UPDATE: Cisco engages. And, another front?
January 22nd, 2007 at 12:35 am
[...] Apparently Apple and Cisco are collecting their troops over the iPhone trademark, but Cisco is courting bloggers as well: Let loose the blogs of war. More on the case: iPhone: Section 8’s Day In The Sun. [...]