Originally posted 2008-12-05 02:47:35. Republished by Blog Post Promoter
Can one of you help me…I’m a confused Trademark student.
If they already have protection under 2(f) [“acquired distinctiveness‘] – and I visited the website, they have a section about their trademark policies that’s quite impressive…anyway, I’m confused as to why a company who already has protection for this particular trademark using acquired distinctiveness (or as I learned it secondary meaning) would attempt to [seek registration of the mark as inherently distinctive] again, ever, but especially when it’s a difficult road?
I am positive I am either forgetting something I already learned and just haven’t studied again….or am missing something completely obvious…any help would be much appreciated.
UPDATE: I linked to this elsewhere, I think, but you have to include this latest contribution from Stephen Feingold, too.