Apple not the Apple of TigerDirect’s Eye

Originally posted 2005-05-03 20:15:00. Republished by Blog Post Promoter

Colin Samuels of the Infamy or Praise blog writes about the odd trademark lawsuit by Internet computer discounter TigerDirect.com, which is where the Coleman Law Firm PC gets almost all of its computing and electronics equipment. Colin’s treatment is terrific, but check out this excerpt from the AppleInsider.com article linked to above:

At the root of the issue appears to internet search results. Tiger Direct contends that Apple’s use of the name has adversely affected its ranking amongst the Internet’s largest search engines, Google and Yahoo, bumping the company from its usual spot in the first three results.

Now, what in tarnation have we unleashed here?! Is a search result for a trademark — even for essentially unrelated services or products (TigerDirect makes neither software nor computers under its own name) now actionable harm under the Lanham Act?

Grrrrrr!

UPDATE: TigerDirect loses at the preliminary injunction stage.

email

Author:Ron Coleman

I write this blog.

Subscribe

There are all kinds of social media formats to subscribe or otherwise follow the adventures of LIKELIHOOD OF CONFUSION®. Or see the posts-by-email option below.

One Response to “Apple not the Apple of TigerDirect’s Eye”

  1. goyishekop
    May 3, 2005 at 9:36 pm #

    To help out, the founder of Red Hat, Robert Young, has offered to license the word “Tiger” to Apple, for free.

    He now owns the Hamilton Tigers Canadian football team, established in 1869.

    “This lawsuit is a load of codswallop,” said Mr. Young.

    I’m hoping he’ll ask Tiger Direct, “In what furnace was thy brain?”

    A little more info here:
    http://www.globetechnology.com/servlet/story/RTGAM.20050502.gttigermay2/BNStory/Technology/

Leave a Reply