Campaigning against the generic

Originally posted 2007-11-12 17:29:16. Republished by Blog Post Promoter

Michael Atkins asks, “Are Anti-Genericism Ads Effective”?

Good post.  Bad word, “genericism” — I don’t blame Mike; a lot of trademark lawyers use this term.  To me an “ism” is an ideology (or a medical condition!).  I prefer the term “genericness.”  Just saying.


Author:Ron Coleman

I write this blog.


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12 Responses to “Campaigning against the generic”

  1. November 12, 2007 at 7:48 pm #

    How about “genericide?”

  2. November 12, 2007 at 7:50 pm #

    I believe in genericide, yes, as how something becomes generic or achieves genericness.

  3. November 13, 2007 at 9:44 am #

    So doesn’t “anti-genericide” work? Isn’t the purpose of the advertisment to stop something from becoming generic?

  4. November 13, 2007 at 1:01 pm #

    Yes but how does “genericism” get in there? Is there such a thing has “homicism” that relates to homicide?

  5. November 13, 2007 at 10:05 pm #

    I didn’t put genericism in there. Ask the Seattle blogger.

  6. November 14, 2007 at 2:16 am #

    Irregardless, if a word suffers from genericism then you cant trademark it, right? :)

  7. Bob Cumbow
    November 14, 2007 at 2:04 pm #

    Damn it, Marc, “trademark” isn’t a verb, and “irregardless” isn’t even a word!

  8. November 14, 2007 at 2:34 pm #

    Bob, Randazza just played you like an old fiddle!

  9. November 14, 2007 at 3:11 pm #

    This train of comments demonstrates why comments are not allowed at the TTABlog.

  10. Bob Cumbow
    November 14, 2007 at 4:25 pm #

    Yeah I guess so. I hadn’t had my coffee yet.

  11. November 14, 2007 at 4:41 pm #

    John, so does the fact that you run your blog pretty much the same way the TTAB runs its tribunal!

  12. November 14, 2007 at 10:06 pm #

    No comment.

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