Originally posted 2007-11-12 17:29:16. Republished by Blog Post Promoter
Michael Atkins asks, “Are Anti-Genericism Ads Effective”?
Good post. Bad word, “genericism” — I don’t blame Mike; a lot of trademark lawyers use this term. To me an “ism” is an ideology (or a medical condition!). I prefer the term “genericness.” Just saying.