Can’t win for chewing

Louis Vuitton Malletier loses one on parody grounds. I guess you had to be there — sounds like this is on the wrong side of parody to me. And how about trademark dilution, especially under the corporate-friendly new and improved dilution statute? Here’s a link to clarify the Chewy Vuitton concept. Enjoy it while you can — I predict a reversal on appeal.


Author:Ron Coleman

I write this blog.


  1. LIKELIHOOD OF CONFUSION® » Blog Archive » Ruff times for Vuitton - November 27, 2007

    […] IP Law Chat reports that LVMH has lost its appeal (decision here) of the “Chewy Vuitton” decision. Here’s an interesting sidelight, and one that may have reverberations beyond this case: [T]he strength and distinctiveness of the LOUIS VUITTON mark worked against Louis Vuitton in the context of its dilution by blurring claim, making it more likely that a parody (at least an obvious one) will not impair the distinctiveness of the famous mark. […]