I don’t know much about fine jewelry. But a person looking at retail jewelry online during this, the season of discounting, pointed out to me last night that there seemed to be something very strange going on concerning nomenclature for jewelry pieces being offered on various store websites. It seemed to have to do with pieces made by Charriol. Or was it, rather, Alor? Or, A’lor?
Being the kind of people we were, we assumed it “must be some trademark thingy,” and I, for one called it a night.
The jewelry-window-shopping person, however, was intrigued, and journeyed to the Charriol website, and found a URL that went http://www.charriol.com/legal. And this is what it said:
Many of our trusted CHARRIOL dealers have recently experienced a marketing campaign by CHARRIOL’s longtime licensee/distributor, A’lor International Ltd., aimed at persuading you that CHARRIOL’s internationally famous cable design and products were returning to their original ‘A’lor roots’ or that CHARRIOL was changing its name to ALOR. Some of you have been informed that ALOR cable jewelry was replacing CHARRIOL cable jewelry, and that CHARRIOL was either exiting the market or being ‘rebranded’ as ALOR. Others have been persuaded to abandon their CHARRIOL displays or to replace well-displayed CHARRIOL jewelry with ALOR collections.
CHARRIOL and A’lor have tested their recent disputes in court and CHARRIOL maintains that A’lor, as the licensee of CHARRIOL, has a contractual obligation not to distribute its current lines of identical jewelry to CHARRIOL jewelry under the ALOR name. And a federal court has recently agreed, because on April 10, 2014, the United States District Court for the Southern District of California ruled that A’lor is barred from infringing CHARRIOL cable trademarks by selling ALOR jewelry that uses such cable. A’lor is similarly barred from using CHARRIOL trademarks, including cable, distributing or selling products with the cable design, advertising that A’lor was or is being ‘rebranded’ or merged with CHARRIOL, and other similar commercial activities which have caused great confusion in the jewelry and luxury goods marketplace.
The federal court on April 10 issued an injunction against A’lor which provides specifically: