Cobranding hell — New York, 42nd Street at Third Avenue


Cobranding hell

Originally uploaded by Ron Coleman

Is it a coffee shop with armed guards? A decaffeinated bank?

In fact it’s a bank next to a coffee shop, and they seem to share an entrance (though not hours). The windows alternate the trademarks of North Fork Bank and Starbucks, one of about six Starbucks shops in a three-square-block radius. Is this a cure for trademark over-saturation? An attempt to make North Fork Bank seem funky, artsy, thoughtful?

Or is it just a coffee shop next to a bank?

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Author:Ron Coleman

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4 Responses to “Cobranding hell — New York, 42nd Street at Third Avenue”

  1. Karla
    November 26, 2007 at 11:42 am #

    Yeah, alternating the trademarks does not make sense for me. Maybe they thought this was the only way to make the customers know that they’re sharing a door. However, an additional sign directing customers should be enough…

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