Cobranding hell — New York, 42nd Street at Third Avenue

Cobranding hell
Is it a coffee shop with armed guards? A decaffeinated bank?

In fact it’s a bank next to a coffee shop, and they seem to share an entrance (though not hours).  The windows alternate the trademarks of North Fork Bank and Starbucks, one of about six Starbucks shops in a three-square-block radius.

Is this a cure for trademark over-saturation? An attempt to make North Fork Bank seem funky, artsy, thoughtful?

Or is it just a coffee shop next to a bank?

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