Cogitations on banished words for 2007

The Strategic Name Development Product Naming Blog writes about a fantasy ban of cliches and brand bastardizations.  They include “something we’ve written about before, [namely how] the verbification and genericization of ‘google’ led to the banishment of the term ‘search.'” Well, I’ve written about that before, too, and while I don’t advocate the replacement of “search” with “Google” — I still do all kinds of non-Google searching; Google has yet to figure out where I left my keys, for instance — I can’t agree with the proposed “ban” on this one.

Googlio, ergo sum.

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Ron Coleman

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