Dimming star?

Ann Althouse:

Starbucks used to seem like a luxury brand, and now it feels like a fallback when you can’t get to the real thing.

Ouch. (Via Instapundit.) Ann sees it happening in the automated coffee machines in the shops. But could it have to do with branding incoherence typified by this?
Cobranding hell


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Author:Ron Coleman

I write this blog.


  1. IP_Watch - July 19, 2012

    RT @roncoleman: Dimming star? http://t.co/bW2cDiSO