Google Inc. has knocked Microsoft Corp. from its perch as the world’s top-ranked brand, according to findings released on Monday.
The rankings, compiled by market research firm Millward Brown, also put Google ahead of well-established brands like General Electric Co., No. 2; Coca-Cola Co., No. 4; Wal-Mart Stores, No. 7; and IBM, No. 9.
Here’s a link to the Millward Brown report itself in PDF. Actually here is their top 20, with links I have added to blog items at this blog that have discussed trademark issues relating to these companies:
- GE (General Electric)
- Coca Cola
- China Mobile
- Bank of America
- Wells Fargo
- American Express
- Louis Vuitton
My only little observation is this: Google is number one — an extraordinary achievement, indeed, considering that some of these brands are over a century old. Yet it is also the only one that is at serious risk of becoming no brand (i.e., trademark) at all, despite its own belated efforts. And — tell me if I’m wrong; I don’t have the time to do the homework — it seems to be the only one that is not itself a registered trademark?