How not to build a brand
Animated footage promoting the logo for the 2012 London Olympic Gameswas removed from the organizers’ Web site on Tuesday amid concern it could trigger epileptic fits. . . .
Critics of the emblem have described it as “hideous,” while organizers called it powerful and modern.
The clip’s removal follows comments by Professor Graham Harding, an expert in clinical neuro-physiology who developed a test used to measure photo-sensitivity levels in animated TV material.
“The logo should not be shown on TV at all at the moment,” Harding told the BBC. “It fails Harding FPA machine test which is the machine the television industry uses to test images.”
He said the footage did not comply with regulatory guidelines.
Yeah, but see how fast I get a cease and desist letter for using it here. Besides, isn’t it all about the buzz? In this case it’s a special kind of buzz, I guess.