How Upworthy Won the Internet

Upworthy has learned, as the infographic below demonstrates, how to work the levers of the Internet — building a brand out of nowhere.

Can these techniques work for existing brands — like blogs?  Presumably.

Are they right for every brand?  Of course not.  But this one is a no-brainer for everyone, I’d say:  “Just don’t be spammy.  Quality comes first.”

Yes, please!

Upworthy Internet Infographic

Brought to you by Social Marketing Software by Marketo



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3 Responses to “How Upworthy Won the Internet”

  1. March 29, 2014 at 8:25 am #

    What a surprise that the crappiest trend on the internet was started by guys from and facebook.

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