If thy IP right offend thee, pluck it out
Apropos the Campbell’s soup / Campbell’s campaign dustup of a week or so ago, Copywrite has a very good post — with pictures! (we love pictures) — about one religiously-oriented clothing company that’s made an entire business out of using other peoples’ trademarks to get its evangelical message across.
Again: Likelihood of confusion? I have to admit, probably none. Trademark dilution? I’d say so. Free speech? Always an issue — but here, trademark law would seem to have something to say.