In a family way

Family of Marx

Family of Marx

I’ve written, as is my wont, at great length regarding my skepticism about the “family of trademarks” concept. Well, once you’ve digested that, you may want to head over to Property, intangible, where Pamela Chestak — as is her wont — does some pretty darned heavy lifting on what seems to me to be a related idea:

It may make business sense to put ownership of related trademarks in different subsidiaries.  Under In re Wella, one can generally register similar marks owned by sibling companies, as long as it’s done properly.

But In re Koolatron Corp. discloses a risk I hadn’t thought about before, that is, that the registrations won’t serve the function of preventing the registration of the same or similar marks. How is that, you say?

You may need a chart to follow this one, but if you register trademarks for money, it’s probably worth doing so.

email

Tags: , ,

Author:Ron Coleman

I write this blog.

Subscribe

If you don't get enough email (who does?), I can send you LIKELIHOOD OF CONFUSION® blog posts by email! Free!

3 Responses to “In a family way”

  1. John Welch
    November 12, 2010 at 11:03 am #

    Ron: you stole my “Family of Marx” joke. Are you related to Milton Berle?

Trackbacks/Pingbacks

  1. Best of 2011: Upper crust – the POCKET SANDWICHES croissants saga | LIKELIHOOD OF CONFUSION® - January 30, 2014

    […] Pockets. Carl’s mark (no, not Karl Marx! ahem): POCKET SANDWICHES — not (as originally written) CROISSANT POCKETS, and… not too […]

Leave a Reply