Keyword advertising law à la française

Originally posted 2010-07-14 09:29:39. Republished by Blog Post Promoter

But, of course?

Google wins! LVMH wins!

Only it’s the same case.  And they’re on opposite sides.

Is this as Euro-law thing?  Something particularly Frankish?

No, it’s an Internet law thing. A 21st-century thing.  And the French have the same problem we do:  Judges are trying to figure out what “the law is” about keyword advertising, but “the law” of trademark infringement and unfair competition predates keyword advertising.

Analogy only gets you so far.  And the answer to the problem is the same over there as it is over here:  Policymakers — whatever they call those in France these days — make some policy!  Tout de suite.

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Author:Ron Coleman

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8 Responses to “Keyword advertising law à la française”

  1. July 14, 2010 at 10:02 am #

    Anyone reading French can download the four decisions issued by the Cour de Cassation from my blog: http://www.pmdm.fr/wp/2010/07/14/cassation-dans-les-affaires-adwords/

    • July 14, 2010 at 3:49 pm #

      I believe you can download them even if you don’t read French.

      But I’m not going to risk trying…

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  6. Law Pivot Inc. - August 11, 2010

    RT @roncoleman Keyword advertising law à la française http://bit.ly/aWMtM4

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