Likelihood of arrogation

Out of the bottle

Originally uploaded by Ron Coleman

The ad man or woman who wrote this ad for Solgar focused on the market-encroaching challenger — vitamin-enriched soft drinks — while ignoring common sense:

Get your vitamins from an amber glass bottle. NOT a can of diet cola.

Really? Is getting your vitamins from food not an option?



Author:Ron Coleman

I write this blog.

One Response to “Likelihood of arrogation”

  1. Paul Keating
    March 17, 2010 at 10:04 am #

    Strange indeed. I rely on the friendly makers of Nespresso and Zero for all my vitamin “C” needs.