Likelihood of arrogation


Out of the bottle

Originally uploaded by Ron Coleman

The ad man or woman who wrote this ad for Solgar focused on the market-encroaching challenger — vitamin-enriched soft drinks — while ignoring common sense:

Get your vitamins from an amber glass bottle. NOT a can of diet cola.

Really? Is getting your vitamins from food not an option?

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Ron Coleman

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One thought on “Likelihood of arrogation

  1. Strange indeed. I rely on the friendly makers of Nespresso and Zero for all my vitamin “C” needs.

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