MLB whiffs on the right of publicity
In recent decades, Major League Baseball has made great strides in developing its business operation. No longer content to make money from tickets, concession sales, and a few radio and TV contracts, it has created an entirely new joint venture, Major League Baseball Advanced Media (“BAM”), that allows the baseball club owners to fully monetize not only the games themselves but nearly every aspect of the sport’s appeal.
Yes, we’ve noticed! This is a great analysis of Baseball’s Eighth Circuit strikeout in C.B.C. Distribution and Marketing, Inc. vs. Major League Baseball Advanced Media, L.P. and Major League Baseball Players Association, 515 F.3d 818 (8th Cir. 2007) petition for reh’g en banc denied Nov. 26, 2007 (Nos. 06-3357, 06-3358), an issue we started following here way back when.