Jonathan Rogers: Is YouTube “Monetizing Piracy”?

Originally posted 2012-06-11 19:57:19. Republished by Blog Post Promoter

I like this from Jonathan Rogers:

On the YouTube blog, the company posted an announcement about a deal struck with many music publishers. Now, when users upload videos with background music that is copyrighted music, instead of begin taken down, if it belongs to certain publishers, an ad will play, and at least some of the revenue sent to that publisher to pay for the royalties that should be paid. . . .

My problem with this is that it only further to cloud the layman YouTube user’s understand of proper copyright music use in videos. Google tried to educate users with a cute video. But you still see people upload full songs with nothing but a picture of the artist then post in the comments “COPYRIGHT NOTICE – I DONT OWN THIS MUSIC NOR CLAIM TO, DONT TAKE THIS DOWN OR SUE ME”. There is a terrible lack of understanding about what copyright protects with most users.

Okay, I don’t love it, I like it.  I like it because I have also written at length about the way copyright enforcement and policy feeds back into the public’s understanding of, and willingness to comply with (or, if you must, “buy into”) intellectual property laws, and why that matters.

In this case, however… “meh.”  I think YouTube had to come to an accommodation with music publishers on this knotty problem.  There’s a limit, especially in a bilateral context such as this one (holding the “publishers” as one “side”), to how much the parties can do to both come to an agreement and make this an effective “teaching moment.”

If you disagree, though, SUE ME!

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Author:Ron Coleman

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5 Responses to “Jonathan Rogers: Is YouTube “Monetizing Piracy”?”

  1. Reid Morris
    June 12, 2012 at 10:37 am #

    I’m always amused when users upload a mirror image of a video under the false assumption that it somehow helps the avoid infringement.

  2. This seems to be limited to background music… for example, you upload a picture of your three year old using a hoola hoop. The radio happens to be on, playing some copyrighted song. It’s not intentional infringement … it’s closer to permissible use, though somewhere in between. Rather than taking down the 3 year old using the hoola hoop or letting the use of a copyrighted song go used, this is a good balance … send some of the ad revenue to the copyright holder whose copyright is tangential to the video itself. It’s NOT saying one can upload a full song with lyrics and expect that to stay on YouTube…

Trackbacks/Pingbacks

  1. Jonathan Rogers - June 11, 2012

    I just got mentioned on the Likelihood of Confusion blog! http://t.co/kCcVFSJp

  2. The Br@nd Ranch - June 12, 2012

    Jonathan Rogers: Is YouTube Monetizing Piracy? http://t.co/TvIyyLFt

  3. bps or pennies, Kid Dynamite, MacBook, IP Maven, and ETFs « Pink Iguana - June 14, 2012

    [...] Coleman, Likelihood of Confusion, Jonathan Rogers: Is YouTube “Monetizing Piracy”? here. Pointers from Ron Coleman. As for me, I’m Ron Coleman, a commercial litigator, business [...]

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