My brand of humor – No. 2 – Jim Gaffigan

The first installment of this new feature excerpted Gary Gulman’s assault on soft-brand drinks.

Jim Gaffigan’s assault on consumer brands is pretty unrelenting too, and — the purpose of this feature — makes me wonder what the folks in brand management do when bits such as these take off.  Gaffigan, who acknowledges in his bits a high degree of interest in the high-carb lifestyle, has routines that explicitly trash big brands such as McDonald’s, Domino’s Pizza and Disney.

But the one excerpted below — about Hot Pockets — has become a signature bit, so well known that he is able to refer to it in later routines for leveraged laughs and that all-important “in the know” feeling that audiences love.

Ron Coleman

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