Beijing is battling to stamp out illegal sales of 2008 Olympic merchandise on dozens of unauthorized Web sites seeking to cash in on the Chinese public’s Games fervor, local media reported on Monday.
Authorities had investigated about 80 commercial and personal Web sites selling fake Olympic merchandise, or lacking licenses to sell the legitimate product, the Beijing Youth Daily said, citing an Olympic e-commerce official. . . .
Beijing Olympic organizers have targeted making $70 million from merchandising from the 2008 Games, from a range of about 4,000 products.
But despite authorities making a point of cracking down on Olympic-related forgery, local media reports of police busting fake Games souvenir makers and street peddlers are common.
Only $70 million?