“Private Label Store Brand OTC Naming Architecture”!
Now that’s a mouthful, eh? Yes, that is one ba-a-a-ad phrase to have handy for your next trademarks-and-branding over pigs-in-blankets soirÃ©e!
Oh… you don’t… know what private label store branding OTC architecture means? (Cough.) Excuse me, um, I think I just saw my friend come in — hey, look, they brought out new canapÃ©s! — catch you later, okay?
Yeah. I just read itfor the first time, too, via this (warning: Multilayered social networking ahead) LinkedIn discussion in the International Trademark Association group, where I wasn’t the only dummy who had never heard of it — but now I’m glad I did! It’s explained in this post at The Duets Blog which actually deals with one of my favorite topics, “store brands” or private labels.
Well, I always wanted to know more about the issues involved in private branding, which bring out the best in me — and now I do! Plus I know that very cool sounding phrase . . . whatchamacallit.