You know — (RED). Bono. Africa. Primary color.
Ha, ha, just kidding. I still have no idea what the H-E-double-hockey-sticks this gazillion-dollar marketing and licensing and branding campaign the phone booth ads scream about is or does. This certainly doesn’t make it any clearer. I guess it’s only for people who consume certain kinds of media which are not on my plate. Or maybe just certain kind of people, perhaps cleverer or more “hep” than LIKELIHOOD OF CONFUSION. That is always possible.