A Round in the Polo Match Goes to the U.S. Polo Association

The AP reports that Ralph Lauren has lost the latest battle in the ongoing tussle between his gazillion-dollar faux-upper-crust-Americana fashion brand and the actual horsey set types who seek to do the same:

Ralph Lauren had charged infringement over the use of logos featuring two men playing polo on horses. But a federal jury went with the U-S Polo Association and Jordache in three of the challenges and with Ralph Lauren on a fourth. . . . The polo association and Jordache are calling the jury’s decision a “knockout victory.” And they say they will launch a major advertising and marketing campaign using the disputed logos.

Marco Polo could not be reached for comment.

email

Ron Coleman

I write this blog.