Sapporo Diet Water: The ultimate in branding

Lite water.  It’s all in the marketing!

Hat tip to my client, the photographer Robert Burch.



Author:Ron Coleman

I write this blog.

5 Responses to “Sapporo Diet Water: The ultimate in branding”

  1. June 29, 2010 at 12:51 pm #

    Not as tasty as heavy water!

  2. July 6, 2010 at 5:04 pm #


    Report from your Japan (OK, New Jersey) correspondent– apologies if I step on your punchline, but the label in the photo says that it is a pure, delicious water that can be used without moderation as an aid to dieting.

    Makes sense, but doesn’t make sense. But Japanese is full of adaptations of English words that mean something a little different to the Japanese than they do to native speakers of Shakespeare’s tongue.

    Baseball is full of examples:

    Dead ball: hit by pitch
    Timely hit: hit with RBI; not required to be “clutch”
    Touch up: tag up
    Head sliding: head first slide
    Lucky seven: seventh inning stretch

    Richard R. Bergovoy

  3. January 26, 2011 at 6:23 pm #

    Pei Wei sounds amazing.

    • April 7, 2011 at 6:34 pm #

      What the hell is Pei Wei?