This might very well be one of those things that is amusing only to New Yorkersâ€”and specifically those who live or work in New York City, and more specifically in Manhattanâ€” but since thatâ€™s still almost two million people, Iâ€™m going to just press ahead.
It seems as if every other pizza place in Manhattan is a â€œRayâ€™s,â€ of one kind or another. If itâ€™s not a â€œFamous Rayâ€™s,â€ then itâ€™s an â€œOriginal Rayâ€™s,â€ or a â€œFamous Original Rayâ€™s,â€ or an â€œOriginal Famous Rayâ€™s.â€ Itâ€™s a joke.
Except that it isnâ€™t. Because in factâ€”as this pizza-eating, Manhattan-working-in, intellectual-property-writing-about guy just learned, just this afternoonâ€”most of those pizza places are owned or licensed by a single entity, U.S.A. Famous Original Rayâ€™s Licensing Corp., a New York corporation based in Brooklyn, and that company owns several of the registered trademarks that many assume (your guest blogger believes) are being used willy-nilly by anyone who decides on a whim to sell pizza in New York City.
U.S.A. Famous Original Rayâ€™s Licensing Corp. (letâ€™s just call it â€œRayâ€™sâ€) owns registrations for:
FAMOUS ORIGINAL RAY’S PIZZA; and (my favorite…)
RAY’S FAMOUS ORIGINAL RAY’S PIZZA. (Yes, you read it right; that one has twice the Ray.)
Late last year, Rayâ€™s sued a company called Famous Rayâ€™s Pizza Buffet Inc., which unwisely opened a pizza restaurantâ€”â€œFamous Rayâ€™s Pizza Buffet,â€ naturallyâ€”on West 207th Street in Manhattan. The allegations of the complaint filed on December 3, 2012, in the United States District Court for the Southern District of New York are wholly unremarkable, but I would not be surprised to learn that the defendant had no idea that anyone currently holds any enforceable rights to the exclusive use of any combination of all or some of the words Rayâ€™s, Famous, Original, and Pizza. Not that thatâ€™s a defense, of course. Someone (the defendant) should have done some research (and avoided the conflict).
I willâ€”and I also wonâ€™tâ€”be surprised if the defendant argues that combinations of the words â€œRayâ€™sâ€ and â€œPizzaâ€ plus â€œFamousâ€ and/or â€œOriginal,â€ have become generic and therefore necessary to competitively sell pizza in Manhattan. The complaint alleges that â€œRayâ€™s currently licenses and/or owns and operates numerous restaurants using the RAYâ€™S Marks [those above and one other] in New York City and the New York Metropolitan area.â€ Seriously, there must be thousands of them, if not millions.