Snort that ‘za

“Opinion polls show that many consumers in Lithuania identify the pleasure of eating pizza with our trademark,” said Mindaugas Gumauskas, marketing director of the Cilija [Lithuania] company. “This makes us believe that the scent of freshly baked pizza is a subject to our copyright.”

Lithuania. Pizza. Smelliness. Secondary meaning. Self delusion. I really don’t understand why everyone doesn’t want to practice intellectual property law. (Story from the Washington Post.)

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Author:Ron Coleman

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