Tag Archives: Garden State Parkway logo

The Garden State Parkway and government trademarks: What exit?


So, yes:  One of my many continuing series around here has long been the assertion of trademark rights by political subdivisions and agencies in stuff that they’re supposed to just do.  These include:

I even kind of did a roundup on one case where the MTA pulled back after overplaying its hand.  But across the River, New Jersey, now — as ever — begs to be heard, as reported in the N.J. Law Journal and the Newark Star-Ledger, per the tweet above:

The New Jersey Turnpike Authority wants to be clear: It is not in the restaurant business, in this state or any other.

To underline the point, the agency has filed a federal lawsuit against a Florida chain of two New Jersey-themed pizza places, claiming the restaurants’ yellow-and-green logo too closely resembles the Garden State Parkway sign . . . .

“Coming after someone down here, 1,300 miles away, is ridiculous,” [defendant] DiMatteo said.
But the authority notes that the restaurant is actively working to franchise the brand — and presumably the logo — nationally, including, the restaurant says on its website, “up and along the coast to the northeast of the United States.”

“This is not just about some pizza joint in the Florida Keys,” a spokesman for the authority said an email.

Yeah, but it is.

Waiting for the 320So yes, I was, earlier today, asked my view of the matter.  And yes, I did pass on a link to one of those earlier posts.

But, to be more specific, and as one who has lived in the Garden State for over 40 years, let me put it to the Authority Jersey-like, as I write this in beautiful Passaic County, so’s I can be completely understood:

Ya not franchising nuttin, Goddin State Pockway.

You ain’t franchisin’ no stinkin’ pizza in Flah-rida.

You got nuttin.

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