Tag Archives: Private Labels

Best of 2008: Bring out The Best?

Originally posted 2008-06-06 00:01:12. Republished by Blog Post Promoter

Hellman's mayo

I’ve always been fascinated* with the concept of the lookalike packaging of “house brands” or private labels, which are usually priced a good one-third cheaper than the most popular version of the same product sitting right next to the house-brand version on the shelf. Sometimes they’re more or less the same thing, as in the case of over-the-counter pharmaceuticals. Sometimes, though, there are serious quality and, in the case of food, taste differences between the real thing and the store brand in the similar, clearly allusive packaging.

And I’m not the only one interested in this topic.  Yet people who are little more than strangers have asked us about whether or not copycat packing like this is “allowed.” (Why strangers? It’s a kind of magnetism I have, the way some people are just always being stopped by people who need directions. But I digress.)

10 Years of LIKELIHOOD OF CONFUSION®

10 Years of LIKELIHOOD OF CONFUSION®

Indeed, I blogged about a development in this area earlier this year, in which the Third Circuit Court of Appeals said, well, no, that kind of copying is not really allowed, and if you push it we just might have to pull this car over and come back there and then you will most assuredly be sorry.

So unwinding after a hard day of what I do here, I followed a link to James Lileks’s blog from Instapundit, and couldn’t but be struck — given my … unusual … interest in this topic — by this picture, and James’s unusual and, as ever, brilliant presentation (emphasis added) of the presentation:† Read More…

Bring out The Best?

Originally posted 2008-06-06 00:01:12. Republished by Blog Post Promoter

I’ve always been fascinated* with the concept of the lookalike packaging of “house brands” or private labels, which are usually priced a good one-third cheaper than the most popular version of the same product sitting right next to the house-brand version on the shelf. Sometimes they’re more or less the same thing, as in the case of over-the-counter pharmaceuticals. Sometimes, though, there are serious quality and, in the case of food, taste differences between the real thing and the store brand in the similar, clearly allusive packaging.

And I’m not the only one interested in this topic.  Yet people who are little more than strangers have asked us about whether or not copycat packing like this is “allowed.” (Why strangers? It’s a kind of magnetism I have, the way some people are just always being stopped by people who need directions. But I digress.)

Indeed, I blogged about a development in this area earlier this year, in which the Third Circuit Court of Appeals said, well, no, that kind of copying is not really allowed, and if you push it we just might have to pull this car over and come back there and then you will most assuredly be sorry.

So unwinding after a hard day of what I do here, I followed a link to James Lileks’s blog from Instapundit, and couldn’t but be struck — given my … unusual … interest in this topic — by this picture, and James’s unusual and, as ever, brilliant presentation (emphasis added) of the presentation:†

As for the contents of the box: it’s a selection of find Roundy’s house-brand merchandise. There are some Diced Peaches in light syrup, Extra Butter Microwave Popcorn, Deluxe Shells & Cheddar Dinner, Grape Jelly, a big bottle of Mayo in the approved colors of Mayonnaise packaging, laid down so many years ago by our forefathers:

Yeah! If your forefathers are named Hellman!

Hellman's mayo

See, I’m also unusually interested in mayonnaise. Especially Hellman’s — “Bring out the Hellman’s and Bring Out the Best.” It’s “The Best”!

Now, I have, as the passion of youth has cooled, learned to compromise on many things I once thought unthinkable. I do not any more insist on Heinz ketchup any more, for example, perhaps because I’ve come to appreciate actual food and deemphasize the role of condiments in my diet. Considerably. But there is only one mayonnaise, as far as I can see. And I can’t see over the Rockies from where I’m sitting — I can barely see New Jersey with that ugly hotel blocking the view — so for me it’s only Hellman’s.

And this — “Roundy’s”? ROUNDY’S?! In a drop – dead – likely – to – be – confused yellow label with radiating white lines superimposed by a blue oval containing the product name in capital Roman letters (no, the Roundy’s serifs do not help!) across the widest portion of the oval — Roundy’s?!

Nothing is sacred! Read More…