The slide to genericide
Evan Brown writes about everyone’s favorite candidate for the dustbin of trademark history — Google.
It’s obvious to me that Google has made a conscious decision not to police the use of its trademark as a verb, because as far as I know it never does. The reason is not obvious to me, however, since Google does indeed police other trademark infringements, including dubious ones. But I am very reluctant to second guess Google, which has been very, very good to LIKELIHOOD OF CONFUSION.