AT! admires the entrepreneurial nature of the applicants for the following marks: DON’T TASE ME, BRO! for various shirts, DON’T TAZE ME BRO! for books, puzzles, posters, and the line, and DON’T TASE ME, BRO! for jackets, pants, and other clothing. However, we question whether the applicants appreciate how a trademark is used and what it is. Section 45 of the Lanham Act defines a trademark as: “any word, name, symbol, or device, or any combination thereof- (1) used by a person or (2) which a person has a bona fine intention to use in commerce… to identify and distinguish his or her goods… . In essence, a trademark is a source identifier. A trademark is not trivial phrase of pop culture that may adorn an article of clothing or pamphlet.