Think pink?

In a nearby Duane Reade: Pink-tinged Mint Milanos by Pepperidge Farm.

You’re supposed to know that the pink on the package means raising money for breast cancer. Breast cancer owns pink.

But what you’re thinking as you scan the point-o-purchase is, “They put some strawberry or something in the cookies.”

Good thing we don’t believe in initial interest confusion at LIKELIHOOD OF CONFUSION®!

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Author:Ron Coleman

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One Response to “Think pink?”

  1. October 10, 2008 at 1:37 pm #

    That reminded me of Prof. Ann Bartow’s paper: Trademarks, Commoditization, Gender and the Color Pink.

    Hey, good catch / link there, Dave!! Thanks. — RDC

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