Trademark doomsday on Facebook

TechLaw is one of the gazillion places reporting on what Facebook is allowing trademark owners –owners of registered trademark , that is — to do in order to prevent their marks from being squatted when, at the stroke of midnight Friday night Eastern time, the Great Facebook Vanity URL Land Rush begins.

Facebook has a simple policy to allow registrants to pre-populate the literal word element of their marks to prevent, um, visagesquatting, I guess.

Like TechLaw’s Amy Bivens, I am just going to lay out, public-service-like, the links registered-trademark owners such as LIKELIHOOD OF CONFUSION® (yes, of course I submitted it!) are using for this phacially phundamental prophylaxis.  What’s not to like?  Here:

Links:

Facebook’s form for trademark owners to block mark registration.

Facebook’s IP infringement notification form.

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Ron Coleman

I write this blog.

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