Trademark phrase

Here’s an interesting newspaper article demonstrating how fed up people are getting with the claiming of trademark rights (regrettably, based frequently on registrations) in “catchphrases,” which we just discussed here.

These claims, again, are seen as entirely specious if one remembers that trademark law seeks to avoid… what was the term again? Yes — LIKELIHOOD OF CONFUSION. Which, in the examples shown in the article, will virtually never be shown — if a defendant has the time and money to challenge the bullies that send the cease and desist letters.



Author:Ron Coleman

I write this blog.


  1. LIKELIHOOD OF CONFUSION® » Blog Archive » Move on, already - September 24, 2007

    […] Yet another chapter in the abuse of supposed trademark rights in “catchphrases” — now from MoveOn, the “freedom” people. […]

  2. LIKELIHOOD OF CONFUSION® » Blog Archive » Give bees a summons - November 9, 2007

    […] Yes, another slogan lawsuit — one of my favorite topics (also here and here). A Fort Lauderdale company has sued the makers of the “Bee Movie” over the use of their slogan, “Give Bees a Chance.” Nick Daly of the Google Copyright blog writes in: I’ve got another great slogan lawsuit for you. Looks like a company that sells cosmetics containing honey is suing Dreamworks and Paramount over the slogan “Give Bees a Chance,” which is registered to the cosmetics company and was used in television commercials for the movie. It’s a total stretch, but can’t be surprised since the parties were in negotiations over licensing of the slogan only to have the studios use it anyway. He’s most likely just bitter he didn’t get anything out of it. […]