Trademark phrase

Here’s an interesting newspaper article demonstrating how fed up people are getting with the claiming of trademark rights (regrettably, based frequently on registrations) in “catchphrases,” which we just discussed here.

These claims, again, are seen as entirely specious if one remembers that trademark law seeks to avoid… what was the term again? Yes — LIKELIHOOD OF CONFUSION. Which, in the examples shown in the article, will virtually never be shown — if a defendant has the time and money to challenge the bullies that send the cease and desist letters.

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Ron Coleman

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