A 3-D trademark – Taipei 101

Taipei 101Markenbusiness News reports:

Skyscrapers can not only be landmarks, they can also be trademarks as well. That has now been made clear by the owners of the 508 meter high, 101 storey “Taipei 101” in Taiwan. They were no longer prepared to accept that every postcard and souvenir seller can profit from the greatest tourist attraction in the country without having to pay for the privilege.

Brand equity continues to run amok. Thankfully it can’t happen here.



Author:Ron Coleman

I write this blog.


  1. LIKELIHOOD OF CONFUSION » Blog Archive » Trademarks mean something different up there, I guess - January 29, 2007

    […] Can a building be a trademark?  Can a picture of a building be a trademark?  Can a drawing based on a picture of a trademark?  I’d be inclined to answer no, no, no. […]

  2. LIKELIHOOD OF CONFUSION® » Blog Archive » Edifice of absurdity - November 12, 2007

    […] Well, Lynn, that’s just the upper towers of it. We’ve discussed building trademarks — copyrights almost certainly don’t even come into this, regardless of what the condo association says, though that is not to say they never can — at some length on this blog in the past (also here). But the image of a building cannot be protected by copyright, and no one can stop another person from describing the Marina City towers as the Marina City towers — certainly not under copyright or trademark law. […]

  3. Trademark City — Dean’s World - September 10, 2008

    […] “Lipstick Building” at 885 Third Avenue where I do my magic. But of course, buildings can’t really be trademarks, can they? If they can be, the CitiGroup Center […]