Markenbusiness News reports:
Skyscrapers can not only be landmarks, they can also be trademarks as well. That has now been made clear by the owners of the 508 meter high, 101 storey “Taipei 101” in Taiwan. They were no longer prepared to accept that every postcard and souvenir seller can profit from the greatest tourist attraction in the country without having to pay for the privilege.
Brand equity continues to run amok. Thankfully it can’t happen here.