The UK Independent reports that Google is waking up to its Google-as-verb problem. Here’s a similar report in the Washington Post. Why did Google wait so long? I am sure it has its reasons; I’m tempted to spend some time Googling to see what other people think, but you can Google it, yourselves.
UPDATE: Most in-depth analysis I’ve seen, from Search Engine Watch. An odd case that sounds like “do what I say, not what I tell you to do.” And a roundup of “bemused” (?) reaction from the blogosphere.