“We cannot allow our brand to be abused”

Originally posted on November 13, 2008:

“We cannot allow our brand to be abused.”  What “brand” is that?

The Rev. Dr. Martin Luther King, Jr. brand. The greed of the King “branders” was one of the earliest, and is still one of the most popular, posts on LIKELIHOOD OF CONFUSION®, and it’s rearing its really unbecoming head once again in light of “the sudden wave of T-shirts, posters and other merchandise depicting the civil rights leader alongside Barack Obama”:

Isaac Newton Farris Jr., King’s nephew and head of the nonprofit King Center in Atlanta, said the estate is entitled to hundreds of thousands of dollars in licensing fees — maybe even millions.

“Some of this is probably putting food on people’s plates. We’re not trying to stop anybody from legitimately supporting themselves,” he said, “but we cannot allow our brand to be abused.”

Their BRAND? Wow — in 40 years from “I have a dream” to “”We cannot allow our brand to be abused.”

As the legend on the image at right says, “that change is gonna come.” Bills, checks and credit cards gonna come, too.

Is that really the Promised Land?

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Ron Coleman

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4 thoughts on ““We cannot allow our brand to be abused”

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  2. I have to wonder: in his inauguration speech, Obama quoted Dr King. D’you suppose he had to pay a royalty to do it?

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