What’s in a name?

If it’s a “meatball sundae,” perhaps very little you’d want to eat.

How much, really, does a name matter in business success?  As I have mentioned before, clients have come to me with checkbooks in hand, eager to register trademarks for products or services as yet unproduced and unserved, with no business plan besides what they think is a spiffy name for a business.

That is not a plan, unless you include “a plan to waste a lot of money” as a “plan.”

5 comments