What’s in a name?

If it’s a “meatball sundae,” perhaps very little you’d want to eat.

How much, really, does a name matter in business success?  As I have mentioned before, clients have come to me with checkbooks in hand, eager to register trademarks for products or services as yet unproduced and unserved, with no business plan besides what they think is a spiffy name for a business.

That is not a plan, unless you include “a plan to waste a lot of money” as a “plan.”



Author:Ron Coleman

I write this blog.

5 Responses to “What’s in a name?”

  1. March 14, 2008 at 8:43 pm #

    There’s a word in the software industry for names without a product: vaporware. Naturally those of us who work at naming companies think names are important, but a great name will never salvage a terrible product, and a great product can survive a terrible name.

  2. December 24, 2008 at 10:33 am #

    on the Internet too, having a rememberable, a good namefor your website could be the major element to success for returning visitors and word of mouth. The only problem with that is so many people ran out and registered every good name with nothing more then a parked page and an exspensive price tag..

  3. February 3, 2009 at 11:11 pm #

    My name is Jeffrey C. Rambach and I read your blog and find in very interesting. This post seems to rank good on search engines. How did you do that?

    • February 4, 2009 at 12:47 am #

      I just wrote it.


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