Love conquers all — but never, never when it comes to trademarks!
The relationship was renewed only three days ago and yet Gucci’s love affair with NY is already hitting a stumbling block. New York City’s Empire State Development Corporation (ESDC) is challenging Gucci’s use of the ‘Gucci (loves as symbolized by a heart) New York’ slogan on its new limited edition bags.
Why? The ESDC is the economic development arm for the State of New York and it owns the trademark to the marketing campaign ”I (love as symbolized by a heart) New York.’ They did not give Gucci permission to use the slogan. Gucci’s CEO already met with the agency and negotiations are continuing this week. Take a look at the Gucci campaign here.
How does an IP-savvy outfit (heh — I said “outfit”) like Gucci make a mistake like this?
The only possible answer… Love is blind!