Am I missing something here?
Did you know that the terms “Black Power,” “Black Supremacy,” and “La Raza” (The Race) are all trademarks that have long been approved by the U.S. Patent and Trademark Office? Even the Black Panther Party’s slogan “Burn, Baby, Burn” (which still evokes the threat of rioting and mayhem), had no problem winning official trademark recognition. And then there’s “African Pride,” “Black Pride,” “Chippewa Pride,” “Cuban Pride,” “Indian Pride,” “Jewish Pride,” “Red Pride,” and lots more — all aimed at acknowledging a race or ethnicity. And all terms approved by the U.S. government.
As Reported by American Renaissance and Free Republic, when Justin Moritz, a former law enforcement officer, applied to trademark the phrase “White Pride Country Wide,” he was rejected in no uncertain terms. Registration of the words was not only denied, but the phrase was ruled “offensive” and “immoral.” More succinctly, the trademark office claimed, “… the proposed mark consists of or comprises immoral or scandalous matter.”
I am the last guy — I mean, if not the last, very low on the list — to want to have much, or hardly anything, to do with someone who espouses “White Pride.” But if this article is correct, every color of pride is amenable to trademark registration except the lack of color itself.
I have argued that the government is in a huge pickle trying to choose appropriate moral contours for the application of the “immoral or scandalous” ground for the rejection of a trademark registration. This is just another example of it. But this rejection seems quite heavy-handed. [UPDATE: See here for a similar, and entirely different, angle on this.]
The good news for the protagonist here is that, actually, despite his research and his claims of being singled out, he is not alone. He just may not particularly enjoy the company he’s in.