Robert Scoble asks, “What happens after Google loses?”:
Viacom wants to play “force folks to play on our turf.” Does the Internet reward that kind of behavior?
It hasn’t in the past. PodTech tried that strategy. To watch my videos you used to have to go to PodTech. Then in January we let go a little bit of our controlling attitude and made a player that you can embed on your own site. What happened?
So, if I were a smart content guy (hint, I’m not) I’d be opening my video archives and saying “post them where you want.”
If I were even smarter I’d say “cut them up, edit them, mash them, do what you want with them.” I’m not that smart either.
And, if I really were blessed with a brain like Douglas Engelbart’s I’d make video for where the big audiences are (hint: it’s YouTube, StumbleUpon, Digg, Flickr, Blogs, and search engines like Google/Yahoo/Live).
I’m not that smart, but other people in this industry are.
Does the technology stream really flow into the revenue stream, though? I understand that YouTube made a lot of money — well, by selling itself; I am not sure I understand how it actually makes money as a business — but I haven’t heard of too many people getting too rich by uploading their content onto YouTube. Have you?
UPDATE: We never got the answer to Scoble’s question — Google didn’t lose at all.