Originally posted 2012-01-30 15:50:23. Republished by Blog Post Promoter
Robert Scoble asks, “What happens after Google loses?”:
Viacom wants to play â€œforce folks to play on our turf.â€ Does the Internet reward that kind of behavior?
It hasnâ€™t in the past. PodTech tried that strategy. To watch my videos you used to have to go to PodTech. Then in January we let go a little bit of our controlling attitude and made a player that you can embed on your own site. What happened?
So, if I were a smart content guy (hint, Iâ€™m not) Iâ€™d be opening my video archives and saying â€œpost them where you want.â€
If I were even smarter Iâ€™d say â€œcut them up, edit them, mash them, do what you want with them.â€ Iâ€™m not that smart either.
And, if I really were blessed with a brain like Douglas Engelbartâ€™s Iâ€™d make video for where the big audiences are (hint: itâ€™s YouTube, StumbleUpon, Digg, Flickr, Blogs, and search engines like Google/Yahoo/Live).
Iâ€™m not that smart, but other people in this industry are.
Does the technology stream really flow into the revenue stream, though? I understand that YouTube made a lot of money — well, by selling itself; I am not sure I understand how it actually makes money as a business — but I haven’t heard of too many people getting too rich by uploading their content onto YouTube. Have you?
UPDATE: We never got the answer to Scoble’s question — Google didn’t lose at all.