You mean after the attorneys buy new houses?

Originally posted 2007-03-15 11:37:03. Republished by Blog Post Promoter

Robert Scoble asks, “What happens after Google loses?”:

Viacom wants to play “force folks to play on our turf.” Does the Internet reward that kind of behavior?

It hasn’t in the past. PodTech tried that strategy. To watch my videos you used to have to go to PodTech. Then in January we let go a little bit of our controlling attitude and made a player that you can embed on your own site. What happened?

Traffic tripled.

So, if I were a smart content guy (hint, I’m not) I’d be opening my video archives and saying “post them where you want.”

If I were even smarter I’d say “cut them up, edit them, mash them, do what you want with them.” I’m not that smart either.

And, if I really were blessed with a brain like Douglas Engelbart’s I’d make video for where the big audiences are (hint: it’s YouTube, StumbleUpon, Digg, Flickr, Blogs, and search engines like Google/Yahoo/Live).

I’m not that smart, but other people in this industry are.

Does the technology stream really flow into the revenue stream, though? I understand that YouTube made a lot of money — well, by selling itself; I am not sure I understand how it actually makes money as a business — but I haven’t heard of too many people getting too rich by uploading their content onto YouTube. Have you?

UPDATE:  We never got the answer to Scoble’s question — Google didn’t lose at all.

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2 Responses to “You mean after the attorneys buy new houses?”

  1. February 3, 2012 at 10:03 pm #

    I can see how you might have thought this when you wrote it, but even as 2L law student in 2007, I knew that Viacom was going to lose that case. There was no possible scenario and no conceivable set of users where YouTube would fall outside the DMCA safe harbors. Done, full stop, case closed. I wrote a 45-page paper about it.

    do you still wonder how people make money on Youtube?

  2. February 4, 2012 at 11:51 pm #

    Hi, Steve. So… I didn’t write it, actually, but you’d have no way of knowing that when you wrote your comment; I fixed that. Doesn’t matter much. Hey, Scoble said it, anyway!

    Anyway anyway, there are a lot of things that are different — in fact, and in terms of how I understand them — compared to 2007.

    You can send me your paper and we can post it, if you want.

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