Michael Atkins asks, “Are Anti-Genericism Ads Effective”?

Good post.  Bad word, “genericism” — I don’t blame Mike; a lot of trademark lawyers use this term.  To me an “ism” is an ideology (or a medical condition!).  I prefer the term “genericness.”  Just saying.

By Ron Coleman

LIKELIHOOD OF CONFUSION blog author Ron Coleman is a member of Dhillon Law Group in their New York City and Montclair, New Jersey offices. He is a graduate of Northwestern University School of Law and Princeton University.

12 thoughts on “Campaigning against the generic”

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