Malice branding
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. If the French Revolution were... Read more
Category: Brand Management and Branding
Best of 2010: Lug me tender
First published on February 24, 2010. Should a law school be tendering seven figures of money to a minor league baseball team for stadium naming... Read more
Let’s brand together and make a BRANDED COMMUNITY!
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. That’s a descriptive use and a... Read more
On the wrong track, as usual
Jews for Jesus, the sleazy, misleading missionaries who crawl over Manhattan each summer, had to back off from their use of the MTA’s world-famous symbols.... Read more
Those who are not with us today
CNN has a nice piece on “Brands We Loved and Lost in 2009.” Okay, we didn’t really “love” Home Depot’s Expo design centers and we... Read more
Little IP
Pennywit writes in: Seems to be a minor discussion of elfin IP over at Volokh Conspiracy (look in the comments). I’m curious — even if... Read more
Big Green’s Ethiopian trademark problem
The Australian reports that earlier news about a resolution of Starbucks’ trademark problems with the Ethiopian coffee thing was perhaps over-caffeinated. UPDATE: Have things perked... Read more
Hit the Road, JACK
Media Week reports that a company called SparkNet Communications sued a rival broadcasting outfit in May for infringing its trademark on stations in St. Louis,... Read more
Best of 2009: “All that know-chow costs some scratch!”
This was first posted on August 26, 2009. Legal Blog Watch: Pet food giant Purina is like a dog that won’t give up its bone... Read more
Jews for Jesus Redux (or, the Second Filing)
Jews for Jesus sues Google over blog SAN FRANCISCO (Reuters) – Christian evangelical group Jews for Jesus is suing Google Inc., saying a Web log... Read more
Likelihood of arrogation
Out of the bottle Originally uploaded by Ron Coleman The ad man or woman who wrote this ad for Solgar focused on the market-encroaching challenger... Read more
Another black eye for Starbucks
Has there ever been a more star-crossed brand maintenance campaign than that of that troubled leftover from the dot-bomb days, Starbucks? No respect in Korea… ... Read more
Saving pixels
TechCrunch: Congratulations are in order to YouTube-competitor Hulu, which took just five months to come up with a name after announcing itself in March. CEO... Read more
Drive-by infringement
Steve Baird says initial interest confusion is “the real thing” and in the process seeks to “add life” to Professor McCarthy’s famous “evil highway road sign”... Read more