Category: Brand Management and Branding
Labor Day Special: Nailing the arm and hammer trademark
Nothing worse for diluting baking soda — or a baking soda brand — than a gazillionaire commie plowing the waters with your logo on his yacht, you’d think. Read more
SUPER BOWL® Trademark Watch and Contest I
Every year it’s the same thing: Several weeks before the Super Bowl®, people and businesses wishing to promote events related to the timing of the... Read more
Resurrection
Resurrection is a popular topic in branding and trademarks. There’s Tylenol, of course, which returned from a near-death experience; and Pepsi, which promised to provide... Read more
Hitler on copyright
The “Downfall parodies” aren’t really parodies, in the legal sense. But as this one demonstrates, “Hitler” does seem to understand something about copyright, law, IP... Read more
Malice branding
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. If the French Revolution were... Read more
Best of 2010: Lug me tender
First published on February 24, 2010. Should a law school be tendering seven figures of money to a minor league baseball team for stadium naming... Read more
Let’s brand together and make a BRANDED COMMUNITY!
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. That’s a descriptive use and a... Read more
On the wrong track, as usual
Jews for Jesus, the sleazy, misleading missionaries who crawl over Manhattan each summer, had to back off from their use of the MTA’s world-famous symbols.... Read more
Those who are not with us today
CNN has a nice piece on “Brands We Loved and Lost in 2009.” Okay, we didn’t really “love” Home Depot’s Expo design centers and we... Read more
Big Green’s Ethiopian trademark problem
The Australian reports that earlier news about a resolution of Starbucks’ trademark problems with the Ethiopian coffee thing was perhaps over-caffeinated. UPDATE: Have things perked... Read more
Hit the Road, JACK
Media Week reports that a company called SparkNet Communications sued a rival broadcasting outfit in May for infringing its trademark on stations in St. Louis,... Read more
Best of 2009: “All that know-chow costs some scratch!”
This was first posted on August 26, 2009. Legal Blog Watch: Pet food giant Purina is like a dog that won’t give up its bone... Read more
Jews for Jesus Redux (or, the Second Filing)
Jews for Jesus sues Google over blog SAN FRANCISCO (Reuters) – Christian evangelical group Jews for Jesus is suing Google Inc., saying a Web log... Read more