Heads up, lookalike scammers
Another consumer victory for blogging! https://t.co/Ze8MJM5Zlg No fees were earned to achieve this result. https://t.co/PFjknX5ggz — Likelihood ®© Blog (@likely2confuse) November 4, 2016 I can’t... Read more
Category: Private Labels
Scalping consumers
Private-label branding is a huge topic, and a very interesting one. I wrote a huge post about it here, focusing on Hellman’s (or, for you... Read more
“Private Label Store Brand OTC Naming Architecture”!
Now that’s a mouthful, eh? Yes, that is one ba-a-a-ad phrase to have handy for your next trademarks-and-branding over pigs-in-blankets soirée! Oh… you don’t… know what... Read more
Best of 2012: Scalping consumers
First posted March 6, 2012. Private-label branding is a huge topic, and a very interesting one. I wrote a huge post about it here, focusing... Read more
Truvia and friends
Is there really something new to add on the topic of private labels and confusion? After all, I’ve explored various aspects of this phenomenon, through: The Hellman’s... Read more
Best of 2008: Bring out The Best?
I’ve always been fascinated* with the concept of the lookalike packaging of “house brands” or private labels, which are usually priced a good one-third cheaper... Read more
Bring out The Best?
I’ve always been fascinated* with the concept of the lookalike packaging of “house brands” or private labels, which are usually priced a good one-third cheaper... Read more