“Private Label Store Brand OTC Naming Architecture”!
Now that’s a mouthful, eh? Yes, that is one ba-a-a-ad phrase to have handy for your next trademarks-and-branding over pigs-in-blankets soirée! Oh… you don’t… know what... Read more
Category: Private Labels
Scalping consumers
Private-label branding is a huge topic, and a very interesting one. I wrote a huge post about it here, focusing on Hellman’s (or, for you... Read more
Best of 2012: Scalping consumers
First posted March 6, 2012. Private-label branding is a huge topic, and a very interesting one. I wrote a huge post about it here, focusing... Read more
Heads up, lookalike scammers
Another consumer victory for blogging! https://t.co/Ze8MJM5Zlg No fees were earned to achieve this result. https://t.co/PFjknX5ggz — Likelihood ®© Blog (@likely2confuse) November 4, 2016 I can’t... Read more
Truvia and friends
Is there really something new to add on the topic of private labels and confusion? After all, I’ve explored various aspects of this phenomenon, through: The Hellman’s... Read more
Best of 2008: Bring out The Best?
I’ve always been fascinated* with the concept of the lookalike packaging of “house brands” or private labels, which are usually priced a good one-third cheaper... Read more
Bring out The Best?
I’ve always been fascinated* with the concept of the lookalike packaging of “house brands” or private labels, which are usually priced a good one-third cheaper... Read more