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LIKELIHOOD OF CONFUSION™

Lawyer Ron Coleman on brands, the Internet & free speech

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Category: Trademark Dilution

Posted on May 26, 2022 Trademark Dilution

Posner won’t butter up Dairy Maiden: In trademark dilution, fame isn’t everything (Best of 2016)

Originally published on March 6, 2016. There is a puzzling aspect to much of what emits from U.S. Circuit Court Judge Richard Posner, he of... Read more

Posted on December 4, 2021December 8, 2021 Trademark Dilution

Editor and Publisher: Stop the new trademark dilution bill

Steve Yahn at Editor and Publisher tries to stir up some interest in what should be — search-term advertising and other flavors of the month... Read more

Posted on June 17, 2021 Trademark Dilution

Posner won’t butter up Dairy Maiden: In trademark dilution, fame isn’t everything

There is a puzzling aspect to much of what emits from U.S. Circuit Court Judge Richard Posner, he of the “strange new respect” earned on... Read more

Posted on June 17, 2021 Trademark Dilution

Unlikely to confuse

Check out, and think about, this post by John Welch and, of course, the article he’s writing about, one of whose authors is Barton Beebe,... Read more

Posted on May 28, 2021 Trademark Dilution

Best of 2009: Char’ed, I’m sure

First posted December 8, 2009.  Poor Starbucks.  So much trademark trouble they have!  Other trouble, too.  And now the people who gave you five-dollar coffee in... Read more

Posted on May 28, 2021 Counterfeiting & Piracy Fashion Law Trademark Dilution Trademarks and trademark law

Giving up the Web

ClickZ News says lawyers are “Giving Up on Web Trademark Infringement”: “Trademark dilution is death by a thousand cuts,” said Joe Dreitler, partner at Frost... Read more

Posted on May 28, 2021 Trademark Dilution

Best of 2013: ROLEX v. ROLL-X: Permanent vacation, and sideways vindication

First published February 6, 2013. The TTAB recently ruled, based on internal reasoning that is entirely justifiable, that if you can’t afford to litigate —... Read more

Posted on May 24, 2021 Trademark Dilution

Bad for the Juice: The TTAB’s phantom tag

No, not that Juice.  He’s got enough trouble already.  (And no, not the Juice that has this guy all in a froth either.)  I write, rather,... Read more

Posted on May 24, 2021 Trademark Dilution

My Old Kentucky Ho

When you think of the term “the world’s largest whorehouse” — and who among us doesn’t? — do you think of Kentucky? I guess I... Read more

Posted on October 17, 2019 Trademark Dilution

Louis Vuitton — the big IP player that keeps on giving

Ah hah!  Two of my favorite subjects, like peanut butter and chocolate, in one candy bar: prof amici in @LouisVuitton case argue federal trademark dilution... Read more

Posted on June 14, 2019 Trademark Dilution

Louis Vuitton — the big IP player that keeps on giving (Updated!) (Best of 2016)

First posted on September 9, 2016. Ah hah!  Two of my favorite subjects, like peanut butter and chocolate, in one candy bar: prof amici in... Read more

Posted on October 9, 2016October 9, 2016 Trademark Dilution

Parlous times for trademark dilution

Another trademark dilution claim is sacked by a motion to dismiss in a California District Court. https://t.co/T0edk9ivx9 — Trademark Litigator (@ball_eric) October 6, 2016 Indeed.... Read more

Posted on July 27, 2016 Trademark Dilution

ROLEX v. ROLL-X: Permanent vacation, and sideways vindication

The TTAB recently ruled, based on internal reasoning that is entirely justifiable, that if you can’t afford to litigate — as far as is necessary... Read more

Posted on December 24, 2015December 27, 2015 Trademark Dilution

Dilution, apres le deluge

Michael Atkins rounds up “How Courts Have Interpreted the Trademark Dilution Revision Act.”  Better him than me, but we all win! Originally posted 2007-10-17 13:21:47.... Read more

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Ron Coleman of the DHILLON LAW GROUP

Click the pic for more information - admitted in New York and New Jersey

This blog

The question of whether consumers are likely to be confused is the signal inquiry that determines if a trademark infringement claim is valid. I write here about trademark law, copyright law, brands, free speech (mostly as it relates to the Internet and social media). That may sound like a lot, but it's just a blog.

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