Originally posted 2012-07-23 14:01:31. Republished by Blog Post Promoter

Is the Patent and Trademark Office the new venue for gossip-column developments?  It appears so:

According to public filings, Ivanka Trump recently withdrew applications to [register the] trademark [for] her own name after her father/boss [short-fingered vulgarian Donald Trump] signaled his intent to oppose her effort.

The younger Trump (once a Georgetown undergrad) serves as VP of her father’s company and appeared alongside him as a judge on recent seasons of “The Apprentice” — but clearly has ambitions of her own. In 2006, she applied to [register the] trademark “Ivanka Trump” in connection with jewelry, watches and various decorative knickknacks. But when she sought to trademark her full name for real estate services, her real estate mogul dad responded by asking for a 90-day extension “to oppose for good cause.”

There must have been some behind-the-scenes discussions, because Ivanka last month dropped the real estate trademark application. The trademark on the girly products proceeded without opposition, though, as has her move to trademark plain old “Ivanka” for real estate purposes.

Classy, classy people.

By Ron Coleman

LIKELIHOOD OF CONFUSION blog author Ron Coleman is a member of Dhillon Law Group in their New York City and Montclair, New Jersey offices. He is a graduate of Northwestern University School of Law and Princeton University.

One thought on “Chip off the old block”
  1. Does Donald Trump have a trademark in his surname? My understanding is that a person generally has a right to use her own name in a business, and it is grounds for refusing registration that a mark is primarily merely a surname. Perhaps Ivanka should have challenged Dad.

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